Designing
backwards
since 1997.


brand strategy
Linux Foundation

Open collaboration rules

Over the past 20 years, Linux has grown to become the world’s most widely-used software
platform and the premier example of successful open source innovation. Celery is currently
updating the brand and web user experience for the platform’s administrator, the Linux Foundation.
This new brand expresses the Foundation’s important role as steward and protector – keeping
the technological core of our society safe, open, and free. Celery’s work includes a simplified logo
and identity guidelines, print and interactive brochures, general communication templates,
information architecture and front end design for web properties.