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brand strategy
Lunera

A bright personality

Celery began working with Lunera Lighting at its inception to help craft a unique brand for this revolutionary lighting company. Lunera initially launched a line super-efficient LED lights with a sleek, slimline design. The company has rolled out a series of innovative plug-and-play, autonomous lamps with sensors that provide superior light quality without replacing expensive fixtures.

Over the course of several years, Celery has helped imbue the Lunera brand with a distinctive personality through print and web design, packaging, product naming, and copy writing. We also designed their distinctive display booth at LightFair International.