LightingEurope is Europe’s main platform for shaping the future of lighting in Europe and globally. Celery partnered with LightingEurope to launch their new identity and online communications platform. The logo is an abstract representation of light rays as they interact with the surrounding environment. The geometric shapes represent the three pillars of LightingEurope’s mission; innovation, sustainability and leadership, as they reinvent the lighting industry to meet the needs of the 21st century. We continue to extend the identity to a wide range of materials, including their internal and external websites, print collateral, and event materials.