Our main challenge was to revive and extend one of America’s oldest trademarks and make it accessible to a wider audience. We updated the look-and-feel of the existing powder cleanser and created packaging for a new line of liquid cleaning products.
Bon Ami is a unique type of “green” brand because it is not a premium-priced niche product. We emphasized simplicity and timelessness in the design rather than the standard eco cliches that most competitors promote. Nonetheless, we did “walk the walk” with 100% post-consumer recycled plastic packaging and many other eco design considerations throughout the development process.