More than half of what companies spend on data centers is wasted. Imagine the impact on the IT industry’s bottom line, and its ecological footprint, if we could eliminate that waste. When Inertech introduced its Responsive Data Center technology, it was radically more efficient, affordable and reliable than traditional data centers. But how to explain it to non-engineers, when it just sounds too good to be true? Inertech came to Celery for help in getting their message across, through web and external communications.